Website Quality Audit

Why it is important
Let's illustrate the importance of web site audit by an example. You go online to shop around for something you really need. Then you find it in two places. Both offer you good discounts, etc. However, one site is slow and you come across broken links from time to time. A simple question - where will you buy?
The answer is quite natural and some research confirms that up to 27% visitors leave any site because of a broken link or slow pages. Can you afford to lose one third of your customers?

Web site audit is a process of detecting and reporting all usability and credibility problems on a web site. It involves analysis of the site for several factors, such as:
1. Clean and professional look
2. Abandonment rate and bottlenecks in the conversion funnels
3. Broken links, including missing images
4. Incorrectly displayed graphics
5. Slow pages
6. Hard-to-reach pages
7. Missing (or improperly formatted) META information - such a TITLE tag - that affects your search engine positioning.